Tag: guidelines

Charitable Contributions to or on behalf of the CU Foundation or any other 501c3 organization whose mission is to support Clemson University, cannot be solicited, nor can they be accepted, unless approved in advance by the CU Foundation. For information on obtaining appropriate approval for such contributions, please contact Gift Receiving Office.

You can float images by adding the class right or left. Optionally, pair this with the code data-size="" to specify an image’s size.

• full – image will fill 100% of its container
• medium – image will fill 60% of its container
• small – image will fill 40% of its container

HTML

<img src="" alt="image alt text" data-size="full">
<img src="" alt="image alt text" data-size="medium" class="right">
<img src="" alt="image alt text" data-size="small" class="left">

Image Sizes for Responsive Templates:

Page with left navigation, full width top of page: 1001 pixels by 350 pixels
Spotlights: 400 pixels by 300 pixels

For more information, see: Style Guide/Images.

See sample layout pages here.

Video Standards:
The standard file format for video is MPEG-4.

Sizes:
Format: Small (talking head)
size: ~240 x 180 3:4 16:9
Data Rate: 400
Frames: 10 fps
On2 VP 6

Format: Medium
size: ~360 x 240 3:4 16:9
Data Rate: 200
Frames: 10 fps
On2 VP 6

Formatting standards for special occasion files that do not fall under the “small” or “medium” formats may be available upon request.

Other Video Requirements:
Video will not pop-up as a standalone browser window.
Media player skin design will not be user configurable.
Media player will be embedded into template design.

We highly encourage you to use descriptive copy with your video.

Note: Captions are required on all video content placed on any Clemson University Web site. This is to ensure Section 508 Accessibility compliance as mandated by the state of South Carolina. This guide is being further developed by the Web Leadership Team and will soon update the information here.

Video Guidelines:
Videos for the Web should contain either closed captions or a link to a transcript. If these options are not available, the individual posting the video must make a transcript available upon demand. The contact information for the person responsible for providing the transcript must be included with the video.

Video for the Web must comply with all applicable state and federal laws for intellectual property rights, including copyright and trademarks.

If you are posting audio and/or video available to the public on the Clemson University domain, you must notify University Relations, Robbie Fitzwater at rfitzwa@clemson.edu. When non-compliant videos/pages are identified by OWS or the New Media Team, they will contact the responsible department or individual to resolve the issue.

Archiving: A copy of the video must be on tape, DVD or server as long as the video is on the Web for legal purposes and to replace any corrupted files. The owner of the video is responsible for contacting Clemson University Archive/Records Management to determine whether or not a copy needs to be in the University Archives as well.

Video on YouTube:
Clemson University’s YouTube channel has been reorganized to help give you access to all the latest Clemson-related videos. The channel is managed by the Clemson Marketing Services Department, with the goal of including all University, college, departmental and alumni-related videos. In order to continue to build an expansive library, we need your help in gathering all existing and future Clemson videos.

Only official and approved Clemson University, college, departmental and administrative unit videos, or select videos approved by the CNMT, will be posted to Clemson’s YouTube Channel.

The channel will serve as a key promotional tool for your college or department, receiving thousands of views every month. Additionally, once videos are uploaded, they can be embedded on Clemson Web sites and Facebook pages.

Learn more about Video on YouTube here.

Resources:

• Video Broadcase Productions, Clemson University
• Copyrighted Materials, Clemson University
• Copyright and Video
• Copyright Infringement

Approved by the Web Leadership Team, March 10, 2008
Under review by the Office of General Counsel, April 7, 2008

While content will vary from site to site, the presentation of the content should be consistent and support Clemson’s position as one of the top public universities in the country. Proper use of visual identity elements such as colors, logos and type fonts ensures that you are enhancing the Clemson brand. If you have questions about identity or branding and how it is to be implemented on the Web, please contact ows@g.clemson.edu.

Web pages created outside of Cascade are required to contain the following:

1. Include the official masthead with a link to the Clemson University homepage and its other University-wide links (Map, Phonebook and hidden link Text Only) and optional A-Z Index, Calendar, University or Department Search.
2. Include the official footer and its University-wide links (Website Information, Contact Clemson, University Index).
3. Include contact information about who maintains the site, including name and email, department mailing information and phone number.
4. Meet Section 508 accessibility compliance. For more information see the WebAIM Section 508 Checklist.
5. Follow all copyright and intellectual property laws.
6. If your site doesn’t meet these minimum requirements, a properly-branded landing page will be created for your www.clemson.edu/xxx URL. A link on this page will then point people to your site.

Clemson’s Web site will be employing a style sheet using the following fonts:

Goudy
Trade Gothic
Trade Gothic Light
Trade Gothic Condensed
Zapfino
FG Saga

Be conscious of font size on your Web pages. While visitors can change the font size on their monitors, you don’t want to make a visitor change his/her settings due to extra small fonts. Also, avoid extra large fonts. This will give your site an unprofessional look.

Avoid more than two fonts on the same page. Operating systems (Unix, Mac and Windows) all work differently, and browsers display fonts differently and often are incompatible. Fonts have to be installed on your visitor’s system for your type to appear as you intend. Providing a choice of one or two fonts in your code is strongly advised.

Read more about Clemson’s fonts.

Clemson University’s authorized academic colors are:

Clemson Orange – orange, Hex F66733 (PMS 165 for print)
Regalia – regalia, Hex 522D80 (PMS 268 for print)
Fort Hill – white, Hex FFFFFF (White for print)
Bengal Stripe – black, Hex 000000 (Black for print)
Anna’s Lace – lace, Hex F9E498 (PMS 1205 for print)
Hartwell Moon – moon, Hex D4C99E (PMS 4535 for print)
Blue Ridge – blueridge, Hex 3A4958 (PMS 7546 for print)
Tillman Brick – brick, Hex A25016 (PMS 160 for print)
Centennial Oak – oak, Hex 562E19 (PMS 1545 for print)
Innovation – innovation, Hex 86898C (PMS 877 for print)
Bowman Field – bowman, Hex 566127 (PMS 378 for print)
Howard’s Rock – rock, Hex 685C53 (PMS Warm Gray 11 for print)
Calhoun Fields – fields, Hex B5C327 (PMS 583 C for print)
Gameday Blue – gameday, Hex 109DC0 (PMS 7459 C for print)

The color strategy for the new brand is to extend the palette beyond the primary orange, purple and white to include secondary colors. The inspiration for these colors is drawn from the natural beauty of the campus — the blue-gray waters of Hartwell Lake, the pale yellow of sunrise over Tillman Hall, and the rich green and brown of the forests and fields that surround the campus.

These secondary colors provide a depth to the brand that will allow more variety and versatility in the development of marketing media while maintaining a coordinated, integrated look.

For more information visit the Clemson University Brand Guidelines/Color Web site and Style Guide/Color.

Use of Wordmark in Header

The top left corner of a Web page header is the most prominent element of a page; therefore, it should carry a strong Clemson University brand identity.

The official Clemson University wordmark should be placed in the top left corner of the header unless a unit has another authorized unit or departmental wordmark, in which case that mark should be placed there. No other graphic element may be used in that location. The “alt tag” for the wordmark should include the words “Clemson University South Carolina.” Logo image files should be named “clemson-university-south-carolina-logo.png.” Creative Services is responsible for the development of all wordmarks for print and Web. More information see Brand Guidelines/Logos.

Contact the director of Creative Services at 864-656-2467 with questions about the authorization of a wordmark.

Design Tips

• Avoid using tables and frames. These make meeting Section 508 compliance difficult and pose usability problems. Omitting tables and frames will also make for easier transition into Cascade.
• Avoid more than two fonts on the same page. Operating systems (Unix, Mac and Windows) all work differently, and browsers display fonts differently and often are incompatible. Fonts have to be installed on your visitor’s system for your type to appear as you intend. Providing a choice of one or two fonts in your code is advisable.
• Keep it simple. Web pages should be easy to navigate and direct the visitor to the information as clearly and quickly as possible.
• Page titles use the SEO neutral pipe (” | ” with a space either side) as the word separator. This symbol is considered to be “or” in a regular expression string. Page titles should end with “Clemson University South Carolina.”
• Avoid “Under Construction” pages. Technically, Web pages are always under construction. If you don’t have information available, avoid posting a link.
• Be sure your dates make sense. For example, 01/02/01 means January 2, 2001, in the United States but February 1, 2001, in many European countries. If you write a time, indicate the time zone.
• Include your area code on the phone number, using this format: XXX-XXX-XXXX. Specify country if appropriate.
• Use the word “and” instead of the ampersand (&) symbol.
• Test your pages. Check each link to be sure it goes where you planned. Check each page in the major browsers: Internet Explorer, Firefox, Safari, Netscape and Opera.

Read more about Clemson’s Web site design guidelines.

Read more about Clemson’s Editorial guidelines.

Image Standards:
Images should be used at 100% of their size at 72 dpi for best loading time for the page.

JPEG:
The better format for posting photography online. JPEG images can contain millions of colors and can be compressed to your desired size. We recommend:
Photoshop Quality level 80 — small images
Photoshop Quality level 60 — large images

GIF:
Generally used for non-photographic images of 256 colors or less, such as buttons, icons and arrows.

Photography:
When using photography, make sure to follow copyright regulations. When appropriate, give credit to photographers.

The images owned by Clemson University may be used on Clemson University Web sites. Photos are available for download from Photo Services . If you need further photography assistance, you may contact Creative Services or fill out the request form for Photo Services.

For more information, see: Brand Guidelines/Photography.

Recommendations for Formatting Video Podcasts:

If you’re encoding your video podcast at 320×240, please increase the resolution to either 640×480 or 640×360 (depending on the aspect ratio of your source files). Why? Because video podcasts at this resolution look great on Apple TV and still port to video iPods. Lower resolution podcasts might also work on both platforms, but they don’t look nearly as good on a widescreen TV. As always, make sure to test any encoding changes you make to ensure device compatibility. QuickTime 7.1’s “Export to iPod” function will ensure that a video file is encoded at a width of 640 and is iPod-compatible.

It’s best not to create two different podcast feeds for different resolutions. By doing so, you dilute the popularity of your podcast and reduce exposure in our charts. It’s better to have one feed high in the charts than two that are lower.

If your source files are 16:9, stick with that aspect ratio. Don’t add letterboxing to make them 4:3. By doing so, you prevent the video from expanding to fill a 16:9 widescreen TV and instead end up with black space on all four sides. Also, your original source files should be at least 640 pixels wide.

Of course these are just recommendations. We understand that there are good reasons for 320×240 (bandwidth bills) and 720p (looks fantastic).

Do whatever makes the most sense for your show. For more information on formatting video, see the recently updated spec: http://www.apple.com/itunes/store/podcaststechspecs.html

To see a sample of excellent podcasts that also look great with Apple TV, check out the Apple TV Podcast Showcase.

Created by iTunes Podcasting Team, April 2007

Browsershots is a free service that tests your Web design in different Web browsers. The resulting screen shots will allow Web designers to make changes and correct any problems with their site.

How Browsershots Works
Browsershots takes screenshots of your Web site the way it looks when viewed in a variety of Web browsers. When you submit your Web address, it will be added to the job queue. A number of distributed computers will open your Web site in their browser. Then they will make screenshots and upload them to Browsershots.

http://browsershots.org/