CAFLS Marketing & Communications

Understanding color modes

Printing presses use four colors of ink or toner to make every possible printed color. Cyan, Magenta, Yellow and Black. The saturation of each color is on a scale from 0-100%. So, if you want something to print in all black, the ink combination would be C0, M0, Y0, K100. 100% black ink and no other colors. Printing a green color takes a […]

Extension Digital County Letterhead

As part of the University 2020 rebrand, new stationary designs have been created and can be ordered through Print Smart. We realize that you also need a digital option, so we’ve created a Word file that you can use: https://clemson.box.com/s/zp7q0zrklhn2uwr2ume3qrjj97kim0jv Unlike the old letterhead files, where you had one file per county, we’re only releasing one […]

Accessibility Basics

You may have heard one of our team members mention accessibility or Section 508 compliance when talking about various digital projects. Many times, we think of accessibility requirements for in person classes or trainings, things like wheelchair access or a sign language interpreter, but we don’t necessarily consider what it takes to make our online […]

Writing Styles: Clemson’s Editorial Guidelines

Clemson’s editorial guidelines are a collection of styles to be followed in all promotional and marketing materials. They are not intended as guidelines for academic materials. For the most part, we follow the Associated Press Stylebook use Merriam-Webster’s New World College Dictionary as our first source dictionary. There are some styles that are unique to Clemson as […]

Cooper Library Loans Equipment

We get a lot of questions about camera equipment, microphones and other technology. We definitely have our go-to equipment, but a lot of times these choices come down to personal preference and/or budget. Before you invest in buying new stuff, you can test a few different models for FREE! Cooper Library has a long list […]

Video Editing: Premiere Tips

Starting an Editing Timeline/Sequence Open Premiere and save your project. I usually date them something like “180715 NAME” (year, month, day) and save in a matching file so that they are easier to find and listed in order by name on my computer. Go to Window and make sure you’re in the Editing Workspace. (Color […]