Author: akuiper

The Erwin Center for Brand Communications is excited to announce the addition of a new practitioner who will teach our Media Planning & Buying Strategies course (GC 3730). Katie Driggs is currently the Director of Media at FerebeeLane in Greenville, SC, leading media strategy and execution on widely-recognized brands like Spinx, Biltmore, and Le Creuset. […]

Justin Joung of Rock Hill, NC graduated from Clemson in December of 2017 with a degree in Management and a Brand Communications minor. During his time at Clemson, he took many Erwin Center courses including Survey of Brand Communications, Brand Creation and Communication, Digital Analytics in Brand Communication and Brand Me: Influencer Marketing. He especially […]

She is a Senior Business Management major and Sports Communication minor from Myrtle Beach, SC. Julie has taken several Erwin Center courses, including Influencer Marketing with Fabio Tambosi, Social Media Strategy with Nigel Robertson and is currently in the McLaren Project Creative Inquiry. Julie began taking Erwin Center classes once she learned about our unique […]

On September 6, the Erwin Center had the opportunity to host our partner McLaren Automotive on Clemson University’s campus through this semester’s Creative Inquiry project in brand communications. This was a great opportunity for the Creative Inquiry class to participate in and learn more about the cars and the McLaren brand as they begin their […]

Jordyn graduated Clemson in 2018 with a Communication degree and a Brand Communications minor. She is currently running her own Wedding Photography Business, Jordyn Schirripa Photography, that she started in July.  Throughout her time at Clemson, she took almost every Erwin Center class that was offered. Some of her favorite classes include Brand Creation & […]

Check out what our Social Content and Strategy class is doing this semester…. Last week, the Social Content and Strategy class, taught by Nigel Robertson, had the privilege of meeting their client for the semester, the South Carolina National Guard. The Guard is coming to Erwin Center students with a need for a new social […]

Introducing Bryce Conti, the Erwin Center’s very own Graduate Research Assistant. Bryce graduated from Clemson University in 2017 with a degree in Graphic Communications and a minor in Brand Communications. During his time as an undergraduate student, he was involved in Clemson Undergraduate Student Government, Phi Gamma Delta Chi Alpha Colony, Early Success Program and CURE […]

Rachel graduated from Clemson in 2016 with a degree in Communication. Through the Erwin Center’s Brand Creation class, she gained hands on practice on what it takes to build influence through creating a consistent and trustworthy brand.  In her project for Ritz Carlton, she and her team created strategic branding material that caught the attention […]

Hello! My name is Anna Kuiper, and I am a Senior Communication Major from Greenville, SC. I am currently one of the two social media interns for the Erwin Center for Brand Communications. During the past four years at Clemson I have made incredible memories, friendships, and gained so much knowledge from the incredible professors […]

Written by Anna Kuiper and Claire Harvin | Digital Content Interns: The Erwin Center for Brand Communications team is so excited to officially launch the start of our BRAND_ED blog. BRAND_ED blog aims to provide a central place for everyone to get an inside look from our students (and interns) at the types of educational brand […]