Author: Donna Bowen

Discover how the College of Agriculture, Forestry and Life Sciences leverages social media to connect with audiences, share impactful stories, and highlight innovative work in agriculture, forestry, and life sciences.

QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail.  Are all these QR codes effective? It depends.  There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]

One of the best ways to increase engagement on your videos is to add chapters. Chapters break up your video content into sections that allow users to quickly locate information that interests them.  Chapters are easy to add in the description field and because they are tracked, they can give you great insight into what […]

If you manage a University-related social media account, make sure you are familiar with and following Clemson’s Social Media Guidelines. Dealing with negative social media comments can unfortunately be a common occurrence. Your first thought might be to delete the comment and/or block the user who posted it, but don’t! Below is an excerpt from Clemson’s […]

If you’re just getting started with Clemson Blogs or it’s been a little while and you could use a refresher, Clemson Blogs documentation is now available. Clemson – WordPress Blogs 101 covers the following: Logging in, the user interface, and the dashboard Pages vs. posts and the navigation menu Managing media Widgets and sidebars Using the […]

Clemson uses Localist as its centralized calendar system and the web team uses the calendar to dynamically pull event information to websites across academic departments, various units, and locations.There are three easy ways to make sure your events are more visible to your various audiences. Use Localist for every event, every time. Add an image […]

Research shows that users have a poor experience navigating PDFs online, yet PDFs are ubiquitous across the web. PDFs were designed to make sure print documents could be shared with professional printers so that files could be printed accurately. They were never intended to be an end-user format for online purposes. Navigating PDFs on a […]

Chances are you’ve come upon something share-worthy on Facebook, but didn’t necessarily want to share it right then and there. Maybe you just shared something a few minutes ago or you had all your posts for the day already scheduled. You can actually schedule a share! Here’s how. When you find a post that you’d […]

QR codes come in handy when you want to direct someone to a particular webpage or point them to specific information. It is very easy to create custom QR codes in InDesign. The basic steps are outlined below: With a document open in InDesign, select the Object menu Choose Generate QR Code On the Content […]

As part of the University 2020 rebrand, new stationary designs have been created and can be ordered through Print Smart. We realize that you also need a digital option, so we’ve created a Word file that you can use: https://clemson.box.com/s/zp7q0zrklhn2uwr2ume3qrjj97kim0jv Unlike the old letterhead files, where you had one file per county, we’re only releasing one […]