The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. One of the current projects of Dr. Oriana Aragón, Assistant Professor of Marketing at Clemson University, focuses on the influence of “cuteness,” i.e. cute little beings in relation to product and brand message […]
The Erwin Center for Brand Communications
The Erwin Center for Brand Communications Research Spotlight l Dr. Erica Walker, Graphic Communications
The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. The current research of Dr. Erica Walker, Assistant Professor of Graphic Communications at Clemson University, focuses on the consistency of brand colors on jumbtrons at live sporting events and a multi-year project on […]
The Erwin Center for Brand Communications Research Spotlight l Dr. Jennifer Siemens, Marketing
The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. Dr. Jennifer Christie Siemens, Associate Professor of Marketing at Clemson University, is setting out to to understand the role that food and food brands play in consumer life transitions, helping inform food brand […]
Meet the Brand Communications Experts | Jennifer Smith
SERIES: Meet the Brand Communications Experts | Jennifer Smith A Closer Look at the Industry Leaders Behind the Erwin Center for Brand Communications Meet Jennifer Smith, one of the amazing members of the Erwin Center for Brand Communications Advisory Board. Jennifer is the former Director of Image and Brands at Michelin and is currently a business model leader responsible […]
Applications are Live for the Second Annual Erwin Center Summer Scholars Program
The Erwin Center for Brand Communications is looking forward to the upcoming summer and its second annual Summer Scholars program. Applications are now open for our week-long camp to help prepare minority students for jobs with leading brands and agencies – this year from May 18-25, 2019. In June of 2018, the Erwin Center for […]
Meet the Brand Communications Experts | Lisa Holladay
SERIES: Meet the Brand Communications Experts | Lisa Holladay A Closer Look at the Industry Leaders Behind the Erwin Center for Brand Communications The Erwin Center for Brand Communications team is excited to launch a series of videos introducing our amazing Advisory Board along with a closer look at the successful industry experts behind our […]
The Erwin Center for Brand Communications Announces Katie Driggs as the Newest Practitioner to Teach Media Planning and Buying Strategies Course
The Erwin Center for Brand Communications is excited to announce the addition of a new practitioner who will teach our Media Planning & Buying Strategies course (GC 3730). Katie Driggs is currently the Director of Media at FerebeeLane in Greenville, SC, leading media strategy and execution on widely-recognized brands like Spinx, Biltmore, and Le Creuset. […]
Meet Justin Joung
Justin Joung of Rock Hill, NC graduated from Clemson in December of 2017 with a degree in Management and a Brand Communications minor. During his time at Clemson, he took many Erwin Center courses including Survey of Brand Communications, Brand Creation and Communication, Digital Analytics in Brand Communication and Brand Me: Influencer Marketing. He especially […]
Meet Julie Nierstedt
She is a Senior Business Management major and Sports Communication minor from Myrtle Beach, SC. Julie has taken several Erwin Center courses, including Influencer Marketing with Fabio Tambosi, Social Media Strategy with Nigel Robertson and is currently in the McLaren Project Creative Inquiry. Julie began taking Erwin Center classes once she learned about our unique […]
A Day with McLaren Automotive
On September 6, the Erwin Center had the opportunity to host our partner McLaren Automotive on Clemson University’s campus through this semester’s Creative Inquiry project in brand communications. This was a great opportunity for the Creative Inquiry class to participate in and learn more about the cars and the McLaren brand as they begin their […]