Agribusiness in the Upstate

February 1, 2021

Matthew Fischer, Upstate Agribusiness Agent

Matthew Fischer is an agribusiness agent covering the upstate of South Carolina.  Mr. Fischer has been working on several topics, mainly in response to the COVID-19 impact on our food supply chain.  Mr. Fischer has contributed on two online series.  An online cattle market outlook series that directed toward beef producers in traditional marketing strategies.   Another series was the result of the impact of COVID-19.  South Carolina, like many states, experienced a shift in demand for locally grown food. From this, Mr. Fischer presented several topics on direct marketing meat from the farm.  The COVID-19 impact has provided the opportunity for understanding South Carolina consumers and producers to participate in direct meat marketing.  Through Clemson Extension we have worked on a processing capacity study for South Carolina.  The results of this study will provide the potential market for our producers and consumers moving forward.