Christopher LeMaster, Jr.
Area Livestock & Forage Agent
Cherokee, Spartanburg, & Union Counties

For the past three years, our regional spring and fall workshop series has brought together the livestock producers of Cherokee, Spartanburg, and Union counties. These sessions are designed to provide local producers with practical, science-based information to navigate an ever-changing industry. This spring, we are continuing that tradition on March 12 at 6:00 PM at the Institute of Innovation in Gaffney with a focused panel discussion on selling beef directly to consumers.

According to a Clemson Extension study, 47% of South Carolina livestock producers now sell at least some of their animals through direct-to-consumer methods. While the bare meat counter during the COVID-19 pandemic spiked local demand, this trend has held. Many producers have made direct sales an increasing part of their farm income.

While selling beef directly to the public can be a great way to add value to a farm, it comes with its own set of technical hurdles. From understanding carcass finishing to navigating South Carolina’s meat-handling regulations, there is a lot to consider before fattening the calf.

To help break down these complexities, we’ve assembled a panel of experts to provide an objective look at the process. Travis Howard of Knockout Butchery will join us to discuss the processor’s perspective, while specialists from Clemson Extension will provide insight into the economics, regulation, meat science, nutrition, and marketing involved in direct sales.

We also recognize that many of our local farms are truly family affairs. To support that dynamic, we’ve included a youth-focused educational track for the evening. While the adults participate in the panel, kids ages 15 and under will head to the Animal Science Lab for a hands-on livestock activity led by Clemson 4-H and Cherokee County FFA. It’s a great way to involve the next generation in our industry.

The evening will begin with a dinner, providing a chance for producers from across our three counties to connect and talk shop. Whether you are a seasoned producer or just considering your first direct sale, we hope you’ll join us for this regional workshop.

MARCH 12
6PM

Institute of Innovation
175 Campus Way
Gaffney, SC