Christopher LeMaster, Jr.
Area Livestock & Forages Agent
Cherokee, Spartanburg, & Union Counties
For many cattle producers, a year’s worth of work can come down to one day.
Across our region, many cow-calf producers market their annual calf crop in the fall, often through a local livestock sale barn. The price those calves bring on sale day can play a major role in determining whether the operation is profitable for the year. Yet producers often leave the sale with a familiar question: Why did some calves bring more than others?
The answer is rarely simple. Cattle buyers consider numerous factors when determining what they are willing to pay, from cattle futures and market conditions to a calf’s frame, muscling, health, and management history. While producers cannot control the market, there are management decisions they can make at home that can influence how buyers value their calves.
Clemson Cooperative Extension partnered with livestock and industry professionals to help producers better understand those decisions through a hands-on cattlemen’s field day focused on what buyers look for and management practices that pay.
A key partner in the program was LeMaster Livestock, an order buyer based in Gaffney, South Carolina, that purchases cattle throughout much of the Southeast. On a slow week, the operation may move approximately 30 loads of calves and routinely bids on cattle at sale barns across a 600-mile radius of South Carolina, in addition to tele-auctions and video auctions. Their experience provided producers with a real-world perspective on the traits buyers evaluate and the management practices they are willing to reward.
Rather than simply talking about those characteristics in a classroom, attendees were able to see them firsthand. Producers evaluated several different loads of calves alongside experienced cattle buyers and discussed the characteristics that influenced the value of each group.
The program then moved chute-side, where participants received hands-on demonstrations of practical management practices that can improve calf marketability, including castration, dehorning, and vaccination. Representatives from animal health and nutrition companies also participated, providing producers an opportunity to learn about products and tools available to support their operations.
The field day drew more than 200 attendees from South Carolina, North Carolina, Georgia, Tennessee, and Virginia. Members of the county’s legislative delegation, including Senator Harvey Peeler and Representatives Dennis Moss and Brian Lawson, were also in attendance. Strong participation from producers, sponsors, and industry partners created opportunities for conversations and interaction throughout the program.
Because the field day was recently held, formal evaluation results are still being collected. However, Extension received unsolicited phone calls from participants following the program expressing their appreciation for the event and, in particular, its practical, hands-on approach to learning.
At its core, the field day was an example of farmers helping farmers, facilitated and guided by Extension and industry expertise. By sharing practical knowledge and real-world experience, producers gained a better understanding of what cattle buyers value and management decisions that pay.
